Smiling Baby is one of the baby care stores that offers over 2,800 items needed for the new born babies up to three years and the mothers. Started their brand in 2014 and they have scaled and grown and they wish to see their brand extend into Tamil Nadu, South India and other parts of the country by building a omni-channel retail outlet that are present in both offline and online mode.
They categorise their products under 5 categories, first one is Baby Essentials that includes Diapers, Cosmetics, and Feeding Products, the second one is Apparel which include Jablas for Newborn, Inner Wear and Party Wear, the other one is Baby Gear like Cradles, Cots, Ride-ons, Cars, Prams, Walkers, and Bikes, then toys and finally the Maternity products like Nighties, Innerwear, and Skin Cosmetics.
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